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1.
Handbook of qualitative research methods in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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2.
Qualitative analysis using NVivo: the five-Level QDA® method by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.420285 WOO.
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3.
Qualitative research methods by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.72 HEN.
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4.
Qualitative longitudinal research: research methods by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.42 NEA.
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