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1.
​Brands and the brain: how to use neuroscience to create impactful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAH.
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Neuroscience and entrepreneurship research: Researching Brain-Driven Entrepreneurship by
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330 PER.

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