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Customer data platforms: use people data to transform the future of marketing engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
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Cambridge handbook consumer privacy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom Cambridge University Press 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.34 SEL.
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