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	1.	Marketing research by Aaker, David A \| Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Kumar, V \| Reinartz, Werner. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Reinartz, Werner J. Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Intelligent marketing: employing new-age technologies by Kumar, V. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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