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1.
Strategic market management: global perspectives

by Aaker, David A | Mcloughlin, Damien.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
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2.
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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3.
Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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4.
Creating signature stories: strategic messaging that persuades, energizes and inspires

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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5.
Advertising management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.
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