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Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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2.
Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
Lists:

Place hold Add to cart
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