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	1.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan \| Mauborgne, Renee. Publication details: Boston Harvard Business School Press 2005Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan \| Mauborgne, Renee. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)

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