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1.
Business marketing: concepts and cases by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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2.
Strategic brand management for B2B markets: a road map for organizational transformation by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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