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1.
Persuasive communication

by Stiff, James B | Mongeau, Paul A.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Gulford Press 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 808 STI, ...
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2.
The dynamics of persuasion: communication and attitudes in the 21st century

by Perloff, Richard M.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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3.
The psychology of selling: how to sell more, easier, and faster than you ever thought possible

by Tracy, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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4.
Persuasion and influence for dummies

by Kuhnke, Elizabeth .

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.852 KUH.
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5.
Smart persuasion: how elite marketers influence consumers

by Aime, Philippe | Gruunbeck, Jochen.

Publication details: United Kingdom Convertize Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM.
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6.
The human element: overcoming the resistance that awaits new ideas

by Nordgren, Loran | Schonthal, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 616.89 NOR.
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7.
How to win friends and influence people

by Dale, Carnegie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Vermillion 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 DAL.
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8.
Doesn't hurt to ask: using the power of questions to communicate, connect, and persuade 

by Gowdy, Trey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Forum 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.852 GOW.
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9.
Way of the wolf: straight line selling: master the art of persuasion, influence, and success

by Belfort, Jordan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: UK John Murray Learning 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 BEL.
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10.
Pre-suasion: a revolutionary way to influence and persuade

by Cialdini, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.852 CIA.
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11.
Questions are the answers

by Pease, Allan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Manjul Publishing House 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 PEA.
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