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1.
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
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Business market management (B2B): understanding, creating and delivering value

by Anderson, James C | Narus, James A | Narayandas, Das | Seshadri, D.V.R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
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