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Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
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2.
The new chameleons: how to connect with consumers who defy categorization

by Solomon, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL.
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3.
Marketing analytics: a practical guide to improving consumer insights using data techniques

by Grigsby, Mike.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI.
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4.
Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W | Wilcox, Ronald T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

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5.
Chinese consumers: exploring the world's largest demographic

by Sethi, Ashok.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET.

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