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1.
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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2.
Marketing to mindstates: the practical guide to applying behavior design to research and marketing

by Leach, Will.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA.
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3.
The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

by Lewis, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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4.
Neuromarketing in action: how to talk and sell to the brain

by Georges, Patrick M | Bayle-Tourtoulou, Anne-Sophie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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5.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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6.
Introduction to neuromarketing and consumer neuroscience

by Ramsoy, Thomas Z.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Denmark Neurons Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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7.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik DU.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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8.
How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.
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9.
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

by Whitman, Drew Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI.
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