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1.
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour

by Smith, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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3.
User tested: how the world's top companies use human insight to create great experiences

by Estes, Janelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 EST.
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