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	1.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Kumar, V \| Reinartz, Werner. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Customer relationship management: emerging concepts, tools and applications by Sheth, Jagdish N. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Customer relationship management: concepts and technologies by Buttle, Francis \| Maklan, Stan. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	4.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Reinartz, Werner J. Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Handbook of research on customer engagement by Hollebeek, Linda D \| Sprott, David E. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren \| Bjerre, Mogens. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	7.	Artificial intelligence for customer relationship management: keeping Customers Informed by Galitsky, Boris. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.437 GAL. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer \| Reinhold, Olaf. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Digitalization for value creation: corporate culture for a digital world by Weber, Andreas. Series: Future of Business and FinanceMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 WEB. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)

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