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1.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

2.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Reinartz, Werner J.

Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

3.
Customer data platforms: use people data to transform the future of marketing engagement

by Kihn, Martin | O'Hara, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
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