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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	How brands become icons: the principles of cultural branding by Holt, Douglas B. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Marketing. Place hold Add to cart (remove)
	5.	Launching and building a brand for dummies by Will, Amy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	7.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Brand management: an introduction through storytelling by Mogaji, Emmanuel. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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