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1.
B2B marketing: a south-asian perspective

by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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2.
Account-based marketing for dummies

by Vajre, Sangram.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.
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3.
A practitioner's guide to account-based marketing: accelerating growth in strategic accounts

by Burgess, Bev | Munn, Dave.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR.
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