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1.
Ogilvy on advertising in the digital age

by Young, Miles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Goodman Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 YOU.

2.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

3.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.

4.
Social media marketing: a strategic approach

by Barker, Melissa.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Cengage Learning, Inc. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

5.
Facebook marketing: leveraging facebook features for your marketing campaigns

by Carter, Brain | Levy, Justin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

6.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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