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1.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan | Mauborgne, Renee.

Publication details: Boston Harvard Business School Press 2005Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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2.
Segmentation, revenue management and pricing analytics

by Bodea, Tudor | Ferguson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.1554 BOD.
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3.
The long tail: how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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4.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.
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