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1.
Principles and practice of social marketing: an international perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.
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2.
The business of belonging: how to make community your competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.
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3.
Macro-social marketing insights: systems thinking for wicked problems by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEN.
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