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1.
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.
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Integrated marketing communication: creative strategy from idea to implementation

by Blakeman, Robyn.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Rowman & Littlefield 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BLA.
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Truth be told: how authentic marketing and communications wins in the purposeful age

by O'brien, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 OBR.
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