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1.
Launching and building a brand for dummies

by Will, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL.
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Building a story brand: clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.
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