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1.
Advertising and promotion: an integrated marketing communication perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...

2.
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

3.
Selling with noble purpose: how to drive revenue and do work that makes you proud

by McLeod, Lisa Earle.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 MCL.

4.
They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer

by Sheridan, Marcus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.

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