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1.
Hooked: how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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2.
Authenticity: what consumers really want

by Gilmore, James H | Pine, B. Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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3.
The lean startup: how constant innovation creates radically successful businesses

by Ries, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 RIE.
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