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1.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik DU.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

by Whitman, Drew Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI.
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