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	1.	Customer relationship management: concepts and technologies by Buttle, Francis \| Maklan, Stan. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Re-platforming the airline business: to meet travelers' total mobility needs by Taneja, Nawal K. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Permission marketing: the marketing classic for the internet age by Godin, Seth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	5.	Handbook of relationship marketing by Sheth, Jagdish N \| Parvatiyar, Atul. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Handbook of research on customer engagement by Hollebeek, Linda D \| Sprott, David E. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Handbook of relationship marketing by Sheth, Jagdish N \| Parvatiyar, Atul. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren \| Bjerre, Mogens. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	9.	Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	10.	Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind \| Bhandari, Trupti. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	The four steps to the epiphany: successful strategies for products that win by Blank, Steve. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	12.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	13.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev \| Munn, Dave. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom \| Parks, Jacob. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM. Lists: Marketing. Place hold Add to cart (remove)
	15.	Relationship marketing in the digital age by Palmatier, Robert W \| Steinhoff, Lena. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	16.	Experiential marketing: case studies in customer experience by Batat, Wided. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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