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Customer in the boardroom?: crafting customer-based business strategy by Series: IIM Ahmedabad Business Books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ.

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Customer in the boardroom?: crafting customer-based business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ.

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A never-before world: tracking the evolution of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.954 BIJ.

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We are like that only: understanding the logic of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470954 BIJ.

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