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1.
Creating signature stories: strategic messaging that persuades, energizes and inspires by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Penguin Portfolio 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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Storytelling and market research: a practical user guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH.
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