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1.
The long tail: how endless choice is creating unlimited demand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Random House Business Books 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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2.
Paid attention: innovative advertising for a digital world by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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3.
Creating brand cool: brand distinction in the online marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.
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