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	1.	Customer data platforms: use people data to transform the future of marketing engagement by Kihn, Martin O'Hara, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Oversubscribed: how to get people lining up to do business with you by Priestley, Daniel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	The business of belonging: how to make community your competitive advantage by Spinks, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Inspired: how to create tech products customers love by Cagan, Marty Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom Parks, Jacob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM. Lists: Marketing. Place hold Add to cart (remove)
	6.	Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante Milner Nymand, Christian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Customer success: how innovative companies are reducing churn and growing recurring revenue by Mehta, Nick Steinman, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	User tested: how the world's top companies use human insight to create great experiences by Estes, Janelle Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 EST. Lists: HR & OB, IT & Decision Sciences. Place hold Add to cart (remove)
	9.	Inbound marketing: attract, engage, and delight customers online by Halligan, Brian Shah, Dharmesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL. Place hold Add to cart (remove)

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