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1.
Essentials of marketing management

by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Social media analytics and practical applications: the change to the competition landscape

by Kumar, Subodha | Qiu, Liangfei.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boco Raton CRC Press 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KUM.
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