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1.
Principles and practice of social marketing: an international perspective

by Donovan, Robert | Henley, Nadine.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.
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2.
Principles of pricing: an analytical approach

by Vohra, Rakesh V | Krishnamurthi, Lakshman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1).
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3.
Consumer expectations: micro foundations and macro impact

by Curtin, Richard Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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4.
Marketing research methods: quantitative and qualitative approaches

by Esteban-Bravo, Mercedes | Vidal-Sanz, Jose M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST.
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5.
Cambridge english for marketing

by Robinson, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ROB.

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