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Business research methods

by Zikmund, William G | Babin, Barry J | Carr, Jon C | Griffin, Mitch.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZIK.
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Consumer behavior: a South Asian perspective

by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.
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