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1.
Fascinate: how to make your brand impossible to resist

by Hogshead, Sally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG.
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2.
Eye on the bottom-line: figuring out the world of figures

by Lamba, Anil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.
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3.
Eye on the bottom-line: figuring out the world of figures

by Lamba, Anil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.
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4.
Marketing made simple: a step-by-step storybrand guide for any business

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.
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5.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers

by Rajamannar, Raja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.
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6.
The psychology of selling: how to sell more, easier, and faster than you ever thought possible

by Tracy, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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7.
Ultralearning: accelerate your career, master hard skills, and outsmart the competition

by Young, Scott H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YOU.
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8.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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9.
Xiaomi: how a startup disrupted the market and created a cult following

by Jayadevan P.K. .

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.5340951 JAY.
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10.
Building a story brand: clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.
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11.
Digital leapfrogs: how technology is reshaping consumer markets in india

by Mahajan, Vijay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAH.

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