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1.
Marketing made simple: a step-by-step storybrand guide for any business

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.
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2.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers

by Rajamannar, Raja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.
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3.
Alibaba: the house that Jack Ma built

by Clark, Duncan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA.
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4.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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5.
Building a story brand: clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.
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6.
Jab, jab, jab, right hook: how to tell your story in a noisy social world

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY.
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7.
Digital leapfrogs: how technology is reshaping consumer markets in india

by Mahajan, Vijay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAH.

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