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1.
How brands become icons: the principles of cultural branding

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
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2.
Marketer's toolkit: the 10 strategies you need to succeed

by Harvard Business Review Press.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bostan Harvard Business Review Press 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR.

3.
Sales management that works: how to sell in a World that never stops changing

by Cespedes, Frank V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CES.

4.
The unicorn within: how companies can create game-changing ventures at startup speed

by Yates, Linda K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YAT.

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