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1.
Research for marketing decisions

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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2.
Marketing research: measurement and method

by Tull, Donald S | Hawkins, Del I.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.
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3.
Marketing models

by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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4.
Business analytics: an application focus

by Rao, Purba Halady.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 RAO.
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