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1.
Consumer behaviour: the Indian context (concepts and cases)

by Kumar, S. Ramesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
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Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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