Entrepreneurship: new venture creation
Material type:
TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020 Description: xix, 553 pISBN: 9789332568730Subject(s): EntrepreneurshipDDC classification: 338.04 Summary: Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Public Policy & General Management | 338.04 HOL (Browse shelf(Opens below)) | 1 | Available | 002327 |
Table of Content
"Chapter 1: Entrepreneurship and New Venture Opportunities
Chapter 2: Entrepreneurship and Innovation
Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises
Chapter 4: A model for New Ventures - Feasibility Planning
Chapter 5: The Product Concept and Commercial Opportunites
Chapter 6: Product Protection - Patents, Trademarks, and Copyrights
Chapter 7: Services - The Human Side of Enterprise
Chapter 8: Marketing Reserach for New Ventures
Chapter 9: Marketing - Functions and Strategies
Chapter 10: International Markets: New Venture Opportunities
Chapter 11: The Entrepreneurial Team and Business Formation
Chapter 12: Business Acquisitions and Franchising
Chapter 13: Financial Resources for New Ventures
Chapter 14: Managing Growth and Transition
"
Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
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