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1.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT.

2.
Brandvantage: a 12-week master plan for brand leadership and beyond

by Bhandari, Trupti | Bhandari, Arvind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA.

3.
The curious marketer: expeditions in branding and consumer behaviour

by Bhat, Harish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA.
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4.
A new brand world: 8 principles for achieving brand leadership in the 21st century

by Bedbury, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

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