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Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS

by Carvalho de Mesquita, Jose Marcos | Kostelijk, Erik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR.
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Marketing analytics: statistical tools for marketing and consumer behavior using SPSS

by Mesquita, Jose Marcos Carvalho de | Kostelijk, Erik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 MES.

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