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1.
Sustainable branding: ethical, social, and environmental cases and perspectives

by Foroudi, Pantea | Palazzo, Maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FOR.
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2.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.
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3.
Experiential marketing: case studies in customer experience

by Batat, Wided.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT.
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4.
Marketing higher education: understanding how to build and promote the university brand

by Koku, Paul Sergius.

Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 378.101 KOK.
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5.
Brands and consumers: a research overview

by Singh, Jaywant | Crisafulli, Benedetta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SIN.
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6.
Content strategy: a how-to guid

by Getto, Guiseppe | Labriola, Jack T | Ruszkiewicz, Sheryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 GET.

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7.
Nation branding: concepts, issues, practice

by Dinnie, Keith.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 352.748 DIN.

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