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	1.	Business-to-business marketing by Brennan, Ross McDowell, Raymond Canning, Louise Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	The Sage handbook of marketing theory by Maclaran, Pauline Stern, Barbara Saren, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	4.	Brand management: co-creating meaningful brands by Beverland, Michael Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Marketing. Place hold Add to cart (remove)
	5.	Consumer culture theory by Arnould, Eric J Thompson, Craig J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	6.	Doing business in emerging markets by Cavusgil, S. Tamer Ghauri, Pervez N Liu, Leigh Anne Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Marketing: an introduction by Masterson, Rosalind Philips, Nicholas Pickton, David Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Consumer culture and postmodernism by Featherstone, Mike Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306 FEA. Lists: HR & OB. Place hold Add to cart (remove)
	9.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	10.	Sensory marketing: an introduction by Hulten, Bertil Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)

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