Results
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Business-to-business marketing by Brennan, Ross | McDowell, Raymond | Canning, Louise. Edition: 4thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.
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2.
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Qualitative consumer and marketing research by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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3.
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The Sage handbook of marketing theory by Maclaran, Pauline | Stern, Barbara | Saren, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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4.
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Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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5.
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Consumer culture theory by Arnould, Eric J | Thompson, Craig J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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6.
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Doing business in emerging markets by Cavusgil, S. Tamer | Ghauri, Pervez N | Liu, Leigh Anne. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.
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7.
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Marketing: an introduction by Masterson, Rosalind | Philips, Nicholas | Pickton, David. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS.
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8.
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Consumer culture and postmodernism by Featherstone, Mike. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306 FEA.
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9.
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Statistics for marketing and consumer research by Mazzocchi, Mario. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ.
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10.
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Sensory marketing: an introduction by Hulten, Bertil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.
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