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1.
Consumer culture theory 

by Arnould, Eric J | Thompson, Craig J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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2.
Sensory marketing: an introduction

by Hulten, Bertil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

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