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1.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.

2.
Qualitative consumer and marketing research

by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.

3.
The Sage handbook of marketing theory

by Maclaran, Pauline | Stern, Barbara | Saren, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.

4.
Brand management: co-creating meaningful brands

by Beverland, Michael.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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5.
Doing business in emerging markets

by Cavusgil, S. Tamer | Ghauri, Pervez N | Liu, Leigh Anne.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.
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6.
Marketing: an introduction

by Masterson, Rosalind | Philips, Nicholas | Pickton, David.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS.

7.
Statistics for marketing and consumer research

by Mazzocchi, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ.
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8.
Sensory marketing: an introduction

by Hulten, Bertil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

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