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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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