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1.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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2.
The handbook for focus group research

by Greenbaum, Thomas L.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: California Sage Publications, Inc. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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3.
Conducting online research on Amazon Mechanical Turk and beyond

by Litman, Leib | Robinson, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: California Sage Publications, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.4202854678 LIT.
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4.
Social marketing: behavior change for good

by Lee, Nancy R | Kotler, Philip | Colehour, Julie.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: California SAGE Publications, Inc. 2024Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEE.

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