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1.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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2.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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3.
Amazon unbound: Jeff Bezos and the invention of a global empire

by Stone, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 STO.
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4.
Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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5.
Learn to earn: a beginner's guide to the basics of investing and business

by Lynch, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1995 pAvailability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.152 LYN.
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