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Customer relationship management: concept, strategy, and tools by Kumar, V | Kumar, V | Reinartz, Werner. Edition: 3rdMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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R for marketing research and analytics by Chapman, Chris | Feit, Elea McDonnell. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA.
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Consumption behaviour and social responsibility by Gupta, Karnika | Singh, Narendra. Material type: Text; Format:
print
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Not fiction
Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP.
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Intelligent retail: the future of stationary retail by Heinemann, Gerrit. Material type: Text; Format:
print
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Not fiction
Publication details: Switzerland Springer 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 HEI.
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Marketing management: past, present and future by Czinkota, Michael R | Kotabe, Masaaki | Vrontis, Demetris | Shams, S. M. Riad. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CZI.
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